Atheist Alliance International launches new branding

 

 

Atheist Alliance International (AAI) is pleased to launch its new branding today, a further step in AAI's evolution after the 2011restructure to separate its former US-focused activities and re-launch as a genuinely global alliance.

 

The new branding was created by Jake Stollery of Stollery creative company in Australia, who said "The logo is a visual unification of the characters A, A, and I, represented by the two apexes, single line and circle at the base. Elegant typography balances the strong, crimson logo - a colour chosen for its association with the atheist 'Out Campaign'. The new branding is the culmination of several months of close work with the AAI Board and represents the bold, progressive direction of AAI's goals."

 

Tanya Smith, AAI President, said "We are thrilled with the new branding.  It is the result of Stollery's creativity and input from the many AAI members and supporters who took the time to review options and provide their feedback."